Snap Kitchen provides a healthy take-out service for those who are constantly on-the-go. They rely on fresh, local, and sustainable farming ingredients to power their organic approach for a nutritious lifestyle.
Considering most of Snap's customers are mobile, it is imperative to have a quick and reliable application to execute a successful mobile ordering business model. Snap Kitchen's current online ordering system is a web application in beta-phase, so I took on a native application approach to propose a solution to a market they have yet to tap into, but still present a model for which they can easily translate and implement into their beta platform.
Snap Kitchen aims to put a spin on the conventional fast food stigma and add a little healthy flavor into the mix. Preliminary mappings and ideas led to an application similar to other food ordering platforms. If it's one thing fast-food applications can do right, it's getting quick flow to ordering what's on the menu.
The components making up Snap's native application help build up a quick flow between listed food items and ordering for pickup.
Projected into final mockups, Snap Kitchen's mobile application holds a great balance between fast food take-out service and healthy eating. The simplicity behind the app allows for easy pickings on the target users flavor of the day.
In addition to Snap Kitchen addressing a glaring need at healthier fast food with their new app, a landing page with their presence will be well-suited to tackle their target audience—busy business professionals who need a quick, healthy answer for their meals.